What you’ll find
What LMC (Lost Management Cities) Hongdae is known for
LMC lists its Hongdae flagship at 27 Jandari-ro in Seoul's Mapo district, separate from its other retail locations. The label sells casual clothing, with hooded down jackets among the products shown in its online catalogue. Use the Hongdae listing for this branch rather than the nearby multibrand stockists that also carry LMC.