Why it belongs in ORBIS
monkey time BEAUTY&YOUTH - a contemporary sub-label of Tokyo retailer United Arrows, mixing streetwear and traditional menswear; known for collaborations with Champion, Lee and The North Face.
monkey time (styled 'monkey time BEAUTY&YOUTH') is a private in-house sub-label of United Arrows, the Japanese fashion retail group founded in 1989. It sits under United Arrows' BEAUTY&YOUTH imprint and is positioned as one of the group's more experimental lines, mixing streetwear references with traditional tailoring codes for a younger customer than United Arrows' core business. The label has run collaborative capsule collections with brands including Champion, ASICS, Alpha Industries, Lee and The North Face Purple Label. As a sub-brand rather than an independent company, monkey time is sold primarily through United Arrows' own stores and online shop rather than free-standing monkey time boutiques.