What Moorer is known for

Verona outerwear house founded 2006 by Moreno Faccincani (an anagram gives the brand its name), building on down-jacket experience from his family's business and his own 1999 women's outerwear line, FEYEM. Known for Siberian goose-down parkas and coats finished with cashmere, silk and custom hardware.

Moorer was founded in Verona in 2006 by Moreno Faccincani, whose family had long manufactured down jackets; the brand's name is an anagram of his own. Faccincani's path began in 1999, when he launched a women's outerwear line called FEYEM. The Moorer collection, expanded to include menswear by 2006, is built around technical outerwear using Siberian goose down, finished with cashmere, silk, and custom-made buttons and zippers. All production is carried out in Italy.