Morris

Morris Stockholm was founded in 2004 by Jan Alsen, who named the brand after a menswear shop that had operated on Hamngatan in central Stockholm from 1949 into the early 1970s. That original Morris shop was known as a gathering place for men with an interest in British-made clothing, and the modern brand carries that reference forward, describing its aesthetic as English preppy fashion executed with Italian tailoring standards. The label's product range centers on classic menswear - blazers, shirts, trousers, knitwear - with particular emphasis on merino knitwear in autumn collections and linen for spring and summer. Morris sells through its own stores as well as through Nordic multi-brand retailers.