What Omnes is known for

London womenswear label founded in 2020 by Jordan Razavi to sell responsibly made clothing at accessible prices. B Corp certified; uses deadstock UK-mill fabrics and recycled materials, and partners with climate group Earthly to offset emissions.

Omnes was founded in London by Jordan Razavi, who launched the brand in 2020, during the pandemic, after growing frustrated that fast fashion dominated affordable price points while genuinely sustainably made clothing was priced out of reach for most shoppers. The name Omnes is Latin for 'all,' chosen to reflect the idea that fashion's environmental problems require everyone — not just a wealthy niche market — to be able to participate in more responsible buying. Rather than treating sustainability as a luxury add-on, Omnes built its business model around deadstock fabric sourced from UK mills together with natural, recycled and recyclable materials, aiming for classic and fashion-forward silhouettes at prices closer to high-street fashion than to premium sustainable labels. The company is B Corp certified and is an accredited Living Wage Employer. It also partners with the climate organisation Earthly to measure its carbon emissions and invest in offsetting them, a step the brand describes as making it carbon positive. Despite launching at the height of the Covid-19 pandemic, Omnes built its early customer base largely through word of mouth before expanding its retail presence, including pop-up activity in London.