What One Step is known for
French womenswear brand created in 1995 near Cholet (Saint-Macaire-en-Mauges), now part of the IKKS Group; coordinated casual-to-smart womenswear for women in their 40s, sold in over 50 boutiques.
One Step was founded in 1995 in the Cholet region of western France, at Saint-Macaire-en-Mauges between Nantes and Angers. It was acquired in 2001 by the Zannier Group and passed to the IKKS Group in 2015, which repositioned and relaunched the brand shortly after. The name and logo - a ballerina drawn in a single continuous line - reference the 'one-step,' an early-20th-century American ballroom dance. Within the IKKS portfolio, One Step is aimed specifically at women in their forties. The brand opened its first dedicated boutique in 2005 and has since grown to more than 50 stores in France and abroad plus over 800 multi-brand points of sale.
Best for — Polished, colorful everyday womenswear at high-street reliability
Where next
- Boutique Unique — Switzerland
- La Boutique Blanche — Doha
- Putiikki Roosa — Finland
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