What Rolla's is known for

Melbourne-founded Australian denim label created by Sarah Gilsenan and Andy Paltos, who set out to revive the aesthetic of the defunct label Faberge using the same denim laundry, naming the new brand Rolla's after a naming conflict with the jeweler Faberge.

Rolla's was founded by Sarah Gilsenan and Andy Paltos, who bonded over a shared admiration for Faberge, a defunct Australian denim label. They set out to bring its spirit back, reportedly using the same denim laundry, and built a new label around it. Because the name Faberge conflicted with the jewelry house Faberge, they named the new brand Rolla's instead. Rolla's positions itself around laid-back, vintage-inspired Australian denim, and has introduced sustainability measures including recycled materials for pocket linings.