Sejauh Mata Memandang

Sejauh Mata Memandang was founded by Chitra Subyakto as an Indonesian textile label built around two ideas at once: rooting designs in local heritage, and keeping materials in circulation rather than discarding them. The brand works directly with artisans across Indonesia on hand-drawn batik (batik tulis), hand-stamped batik (batik cap), handscreen printing and handwoven textiles, producing kebaya, blouses, kain, scarves and home pieces like embroidered pillows and plates alongside seasonal collections named for motifs such as Rimba, Bija and Daur.

The label has become known for named collaborations — with visual artist Eko Nugroho, illustrator Adrian Gan, actress Dian Sastrowardoyo, and musician Tulus, whose kebaya capsule references his song 'Remedi.' Sustainability runs through the business model: a clothing take-back and recycling program, a partnership tied to Leuser Forest restoration that plants a tree for qualifying purchases, and B Corp certification, which requires third-party verification of environmental and social practices.

For shoppers looking for Indonesian textile techniques with a documented maker network rather than an anonymous supply chain, Sejauh's combination of named artisan processes and certified circularity is unusually specific for a fashion retailer.