What Selected Homme is known for
Danish menswear label launched in 1997 within the Bestseller group (founded 1975), offering Nordic-minimalist tailoring, workwear-influenced staples and footwear at accessible prices.
Selected Homme is a menswear brand launched in 1997 within Bestseller, the Danish family-owned fashion group founded in 1975 by Merete Bech Povlsen and Troels Holch Povlsen. The label positions itself as Nordic in outlook, built around a minimalist, quality-driven wardrobe that spans tailoring, workwear-influenced staples, knitwear and footwear at accessible price points rather than luxury positioning. It is one of several menswear and womenswear labels under the Bestseller umbrella, sold through its own stores and stockists including ASOS, John Lewis and Urban Outfitters across Europe, and has also pushed into the US market as part of Bestseller's broader international retail expansion.
Best for — Accessible Scandi fashion
Turkey / Asia
Where next
- Eredi Chiarini — Florence
- Samuel Collezioni — Bari
- Hallenstein Brothers — New Zealand
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