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STORY mfg.

London, UK

📍 Arch 408, Mentmore Terrace, London E8 3PH, United Kingdom

What STORY mfg. is known for

London clothing label founded in 2013 by Saeed and Katy Al-Rubeyi, using plant-based dyes - indigo, babul bark, jackfruit - developed with Indian dye house Colours of Nature in Auroville. Studio and shop at Arch 408, Mentmore Terrace, Hackney, London E8.

Story mfg. was founded in 2013 by husband-and-wife Saeed and Katy Al-Rubeyi. The seed for the brand came from a trip to India, where the couple connected with Colours of Nature, a dye house in Auroville working with natural materials such as babul bark, madder root and indigo. All of Story mfg.'s dyes are plant-derived, producing warm oranges, browns, blues, yellows and reds on organic cotton and linen garments. Story mfg. operates from a studio and shop at Arch 408, Mentmore Terrace in Hackney, East London.

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Best for — Natural dyes, hand-embroidery

India / UK

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