Why it belongs in ORBIS
London clothing label founded in 2013 by Saeed and Katy Al-Rubeyi, using plant-based dyes - indigo, babul bark, jackfruit - developed with Indian dye house Colours of Nature in Auroville. Studio and shop at Arch 408, Mentmore Terrace, Hackney, London E8.
Story mfg. was founded in 2013 by husband-and-wife Saeed and Katy Al-Rubeyi. The seed for the brand came from a trip to India, where the couple connected with Colours of Nature, a dye house in Auroville working with natural materials such as babul bark, madder root and indigo. All of Story mfg.'s dyes are plant-derived, producing warm oranges, browns, blues, yellows and reds on organic cotton and linen garments. Story mfg. operates from a studio and shop at Arch 408, Mentmore Terrace in Hackney, East London.