Why it belongs in ORBIS
US outdoor-gear retailer started in 1995 as a mail-order catalog for camping enthusiasts; now an online store for hiking, climbing, ski and water-sports equipment, shipping from fulfillment centers in California, Illinois and New Jersey.
SunnySports started in 1995 as a mail-order catalog put together by a group of camping enthusiasts trying to reach fellow outdoor hobbyists with gear they'd personally vetted. The business later moved online and broadened from camping equipment into hiking, climbing, cycling, ski and water-sports apparel and footwear, carrying tents, sleeping bags, backpacks and clothing from established outdoor brands such as The North Face and Timberland alongside its own house lines. It operates as a value-oriented retailer rather than a boutique or specialist single-brand shop, competing on price and catalog breadth rather than curation. To support faster shipping across the US, SunnySports runs fulfillment centers in California, Illinois and New Jersey.