What Supreme is known for
The box logo — Lafayette Street skate shop turned billion-dollar cultural institution, VF-owned. First Lafayette shop put clothing around the perimeter so skaters could ride through the centre. First employees included Kids extras Justin Pierce and Harold Hunter. Lafayette closed 2019.
In the press
- Vogue 2017
Best for — Box logo polos, streetwear
France / USA; UK / USA; USA
Your atlas
Where next
- Gosha Rubchinskiy — Moscow
- Grios — Italy
- We11done — Seoul
Hand-curated for ORBIS · no paid placement