Tellason

Tellason was founded in San Francisco in 2008 by Tony Patella and Pete Searson, who began making jeans out of Tony's garage; the brand's name is a portmanteau of the two founders' surnames. Both men were born in 1965 and grew up in the Bay Area with a shared interest in denim and punk music; they first crossed paths at San Diego State University but weren't formally introduced until 1990. Patella had earlier been a partner in a denim company alongside Cliff Abbey, founder of Sticky Fingers, while Searson built experience in international sales within the action-sports industry. Tellason's jeans are cut and sewn in the United States using Cone Mills White Oak selvedge denim.