Trussardi São Paulo

This São Paulo house is Trussardi Brasil, a bed-and-bath linens brand distinct from the Milan-founded Trussardi fashion house despite sharing its name. It was founded in 1898 in São Paulo by Italian immigrants Matheus and Cristina Trussardi, who started with a passamanaria — a workshop producing trimmings and passementerie for decoration and garments. The company later merged with another textile firm, and by the early 1990s had repositioned itself around cama e banho (bed and bath) goods: sheets, towels, blankets, pillows and related linens, along with loungewear and beachwear. Its products are noted for 'fatto a mano' hand-finishing details. After decades selling primarily through department stores and its own e-commerce site, Trussardi Brasil opened its Vila Nova Conceição address on Rua João Cachoeira as a standalone retail store, its first dedicated physical shop in São Paulo. The brand marked 125 years in business in 2023. It has no corporate relationship to the Bergamo-founded Trussardi fashion house known for leather goods and fragrance, which operates separately in Italy and internationally.