What Vegan Tiger is known for

Seoul label launched in 2015 by designer Yoona Yang as Korea's first vegan fashion brand, replacing leather and fur with cruelty-free materials across mix-and-match ready-to-wear and accessories.

Vegan Tiger was established in Seoul in 2015 by designer Yoona Yang and is described in Korean press and industry directories as Korea's first vegan fashion brand. The name deliberately pairs two words that don't usually go together - 'vegetarian' and 'tiger' - to signal the brand's core idea: that eschewing animal-derived materials doesn't mean giving up strength or edge in design. The label's stated mission is to end the exploitation of fur animals by giving shoppers a wider range of cruelty-free choices, building collections from sustainable alternative materials rather than leather or fur. Its work has been covered as part of Seoul Fashion Week's broader sustainability push, and the brand's founder was profiled by The Kraze in 2021 discussing the label's origins and design philosophy. Vegan Tiger sells through its own webstore as well as multi-brand retailers such as The Selects. The company is registered with Seoul's creative-industry directory (KOCCA).