What Vuori is known for
Activewear brand founded in 2015 in Encinitas, California by Joe Kudla, a former accountant and surfer; built around the four-way-stretch DreamKnit fabric used in its widely popular Performance Jogger.
Vuori was founded in Encinitas, California in 2015 by Joe Kudla, an accountant by training and a surfer and yoga practitioner. Kudla built the brand around Encinitas's outdoor-living, wellness-focused culture, initially targeting a male activewear customer he felt existing brands underserved. The company reached profitability by 2017, and its growth accelerated sharply from 2020 to 2022, driven substantially by its Performance Jogger made from DreamKnit - a proprietary jersey fabric blending recycled polyester and elastane. Vuori has since reached a reported valuation of roughly $4 billion.
Best for — Encinitas performance-lifestyle — buttery joggers and the DreamKnit fabric cult
USA
Where next
- R. Derwin Clothiers — United States
- Varley — London
- Galán Camisería — Seville
Hand-curated for ORBIS · no paid placement