What Wild Things is known for
Tokyo-based Japanese line of the American alpine brand Wild Things (founded 1981, New Hampshire), reworking its military and mountaineering gear - insulated parkas, Primaloft pieces - through a streetwear lens tied to Tokyo's Ura-Harajuku scene.
Wild Things Japan is the Tokyo-based expression of Wild Things, an American outdoor gear brand founded in 1981 in New Hampshire by mountaineers Marie Meunier and John Bouchard, who began building lightweight technical gear for the East Coast alpine climbing community. The US brand coined the phrase 'Light is right' in its 1983 catalog and later moved into military contracting, receiving its first U.S. Special Forces cold-weather clothing contract in 2004. Wild Things Japan draws on that mountaineering and tactical-military heritage, plus vintage garment references, reworking the original brand's parkas and Primaloft-insulated pieces into product aimed at Japan's outdoor-streetwear and 'gorpcore' market.
How ORBIS reads this city
Best for — Technical parkas
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Where next
- Nanamica — Tokyo
- Berghaus — United Kingdom
- and Wander — Tokyo
Hand-curated for ORBIS · no paid placement