Paris / Multiple
French toy shop for wooden toys, creative games, plush toys, baby gifts, and family-friendly browsing.
Best for Wooden toys, creative games, plush toys, and baby gifts
Craft guide
ORBISTOY & MODEL MAKERS IN PARIS10 stores · curated ORBIS register
Lunii offers screen-free storyteller boxes that let children compose audio tales, with the French brand stocked at Galeries Lafayette. Moulin Roty brings plush toys and paper theatres into this Paris selection through a French cooperative established in 1972. Pain d'Épices sells dollhouse furniture and wooden toys across two floors in Passage Jouffroy, continuing its shop established in 1972.
Paris / Multiple
French toy shop for wooden toys, creative games, plush toys, baby gifts, and family-friendly browsing.
Best for Wooden toys, creative games, plush toys, and baby gifts
Paris / Online
Paris toy and games brand founded in 1954 by Veronique Michel-Dales, named after the gecko; still a family business - her son Frederic took over in 1989 and added arts-and-crafts kits to the range in 2007.
Best for Artist-designed puzzles, wooden toys and imaginative games
Djeco was founded in Paris in 1954 by Veronique Michel-Dales, who named the company after the gecko, traditionally a symbol of good luck. The brand specialized in educational games designed to be both beautiful and fun, and Michel-Dales won four Oscars du Jouet through the 1960s. Her son Frederic took over the family business in 1989 and began designing original toy and game collections. In 2007 the brand expanded into arts and crafts, introducing kits for origami, glitter boards and fabric painting alongside its existing puzzles and games.
Paris / Online
French wooden toy specialist — FSC-certified puzzles, games and creative play for children 12m-14+, learning through adventure.
Best for French wooden toys, puzzles and role-play sets
Janod is a French specialist in wooden and cardboard toys and games with a mission described as being 'the best adventure companion for children.' The company designs toys and games that allow children to learn while engaging in creative play. Janod manufactures a diverse product range including wooden and cardboard puzzles at various difficulty levels, educational games, imitation and pretend play toys including kitchens and tool sets, creative activities and craft supplies, board games, bath toys, skill-based games, musical instruments and outdoor play equipment. All products are made from FSC-certified sustainable materials emphasizing environmental responsibility. Janod markets toys and games for children from 12 months through 14+ years old, positioning the brand as a comprehensive resource for childhood learning and creative development through play-based education.
Paris / Online
L’Atelier de la Souris Verte focuses on French toys, plush, children gifts, and playful family shopping. At Paris, the range centers on French toys, plush, and children's gifts for playful family shopping.
Best for French toys, plush, and children's gifts for playful family shopping.
Paris / Online
Nantes-based children's brand founded in 2019 by Marine Bocabeille and Quentin Ory, who started out making toys from recycled plastic before pivoting to educational, non-gendered children's magazines and toys manufactured in France.
Best for Travel-themed educational toys, figurines, and discovery kits
Les Mini Mondes was founded in 2019 by Marine Bocabeille and Quentin Ory, who met that year and shared a wish to create toys made in France from recycled materials. The pair began within the startup studio Imagination Machine, initially building a line of toys made from recycled plastic paired with an accompanying storybook. As they developed the concept, the founders shifted focus toward publishing: parents they spoke with wanted more thoughtful stories for their children, ones that moved away from gendered narratives built around violent superheroes for boys and passive princesses for girls, and Les Mini Mondes pivoted toward age-adapted educational magazines built on that premise. The company's office, its in-house Boost creative studio, an illustrators' workshop, and its warehouse are based in Nantes, while physical manufacturing of its toys takes place in La Forêt-Fouesnant, keeping production within France. The brand's output today spans travel- and discovery-themed magazines for children, educational board games, and figurines and toy sets, all built around the founders' original goal of combining ecological, made-in-France manufacturing with content meant to inspire and educate rather than simply entertain. Les Mini Mondes was later acquired by the publishing group UHM, which has said it plans to expand the brand into podcasts and animated content alongside its existing print and toy lines.
GALERIES LAFAYETTE
The French storyteller box — screen-free audio tales children compose themselves. Stocked at Galeries Lafayette in Paris.
Best for Screen-free storyteller boxes for children’s audio tales
Lunii was founded in 2014 by Maëlle Chassard, then a design student at Strate École de Design in Paris, together with three childhood friends. Their prototype, an audio device letting children build their own stories by choosing characters, settings, and plot twists, won a public prize at the Futur en Seine innovation festival, then raised roughly €42,000 through crowdfunding in 2015 and a €480,000 funding round the following year that financed its first large-scale production run in China. The flagship product, "Ma Fabrique à Histoires," is a screen-free, illuminated device combining interchangeable story elements into twenty-four narratives from its base set, designed as an alternative to tablet and phone use for young children. Revenue grew from €2.3 million in 2017 to €6.5 million by 2018, and in 2020 Lunii moved manufacturing to France, partnering with BMS Circuits in the Basque Country. Since 2024 the device has added Wi-Fi connectivity, replacing its original USB-based system for loading stories bought through the LuniiStore platform. The company sells primarily online and through retail partners, with occasional in-store presence such as a corner at Galeries Lafayette in Paris.
Paris / Online
The 1972 French toy cooperative — plush worlds and paper theatres of gentle Loire imagination.
Best for Plush toys and paper theatres from this 1972 Loire toy cooperative
Paris / Multiple
Descended from Eveil & Jeux, a mail-order educational-toy catalogue Margaret Milan started from a garage in 1989; renamed Oxybul éveil et jeux in 2011 after a decade as Fnac Eveil & Jeux, it now runs about 40 stores across France.
Best for Educational toys, games, books, and craft kits for family gift shopping
Oxybul traces back to 1989, when Margaret Milan, unhappy with the quality of toys available for her own children, started Eveil & Jeux as a mail-order catalogue of educational and playful toys, run out of a garage by a team of parents rather than a conventional retail operation. The company grew from that catalogue model into childcare products and, in 2000, established the Fondation Eveil & Jeux, aimed at improving children's access to play and learning-through-play, particularly for disadvantaged children, a project tied to the brand's founding rationale about the educational value of toys. Between 2001 and 2010, the company operated jointly with Fnac's youth division under the name Fnac Eveil & Jeux, which is also when its first physical stores opened, moving the business beyond mail order. Following a change in shareholders, the chain was renamed Oxybul éveil et jeux on 14 February 2011. Today it operates roughly 40 stores across France, serving children from birth to age 12 and their parents, with the original emphasis on educational and awakening-focused ('éveil') toys, books, games and craft kits still organizing its product range.
Passage Jouffroy
Toy and dollhouse-miniatures shop open since 1972 in Paris's 19th-century Passage Jouffroy, near the Musée Grévin. Two floors specialize in handmade wooden toys, dollhouse furniture, stuffed animals and vintage-style games.
Best for Dollhouse furniture and old-Paris toys in the Passage Jouffroy since 1972
Pain d'Épices has operated since 1972 inside the Passage Jouffroy, one of the covered 19th-century shopping arcades running through Paris's 9th arrondissement near the Musée Grévin waxworks. The shop takes its name from pain d'épices, the spiced honey bread traditionally associated with French children's teatime treats of past generations — a name chosen to evoke nostalgia rather than describe what it sells. Spread across two floors under the arcade's glass roof, the store specializes in dollhouse miniatures and furniture, handmade wooden toys, stuffed animals and dolls, along with vintage-style games and unusual collectible objects aimed at both children and adult collectors. It has become particularly known among miniature and dollhouse enthusiasts as a source for pieces sized and finished for serious display collections rather than mass-market toy versions. The shop's survival since 1972 inside Passage Jouffroy — itself a protected example of Paris's historic covered-arcade architecture — has made it a fixture of that stretch of the 9th arrondissement, alongside the arcade's other longstanding independent shops.
Paris / Online
French lacquered-wood toymaker founded in 1911 in Moirans-en-Montagne, in the Jura, by Narcisse Villet; took the Vilac name in 1979 (from Villet + lacquer). Toys are turned, lacquered and decorated on site from local beech, hornbeam and boxwood; holds the Living Heritage Company label since 2011.
Best for Glossy lacquered-wood toy cars and animals made in the Jura since 1911
Vilac's roots go back to 1911, when Narcisse Villet started a wood-turning workshop in Moirans-en-Montagne, a town in the Jura region long associated with French toymaking. The company took its current name in 1979, a contraction of 'Villet' and 'lacquer' - the finishing process that gives its wooden cars, animals and figures their glossy colour. Toys are still turned, smoothed, sanded, lacquered and decorated in workshops in the Jura, using local hardwoods including beech, hornbeam, alder and boxwood. Vilac built a reputation through design awards from the late 1980s onward, and since 2011 has held France's 'Entreprise du Patrimoine Vivant' (Living Heritage Company) label.