Why it belongs in ORBIS
French espadrille brand founded in 2010 by Damien Calamuso in Saint-Laurent-du-Var on the Cote d'Azur; the shoes are produced in the Basque Country town of Mauleon and sold through multibrand stockists including several in Marseille.
1789 Cala was founded in 2010 by Damien Calamuso in Saint-Laurent-du-Var, on France's Cote d'Azur; the name combines his surname with the year of the French Revolution, reflecting an ambition to modernize a traditional shoe rather than replicate it. The brand's espadrilles are manufactured in Mauleon, the historic espadrille-making town in the French Basque Country, using bio cotton uppers with rope-and-rubber soles. Beyond footwear, the label has expanded into a wider range of clothing and accessories carrying the Cote d'Azur France license. 1789 Cala does not appear to operate its own dedicated boutique in Marseille; it is instead sold there through multibrand retailers, including Snatch x Equateur.