Why it belongs in ORBIS
Certified-organic skincare line founded in Paris in 2009 by creative director Isabelle Caron, with a Maison near Canal Saint-Martin housing a boutique, spa treatment room and product workshop.
Absolution was founded in 2009 by Isabelle Caron, a creative director with a background in botany who had previously worked across cosmetics and fragrance brands. Her stated motivation was dissatisfaction with existing skincare brands, which she felt lacked sincerity; Absolution's products are formulated from certified-organic or wild plant extracts, minerals and vitamins. The brand operates a physical Maison in central Paris near Canal Saint-Martin that combines a retail boutique, a spa treatment room, a product workshop, and offices. Reporting on the brand notes it became profitable roughly seven years after launch, with around 30% annual growth and distribution reaching about 27 countries.