What American Vintage is known for
French brand founded 2005 by Michaël Azoulay — elevated casual basics blending Californian ease with South of France sensibility, woven in Europe and organic cotton.
American Vintage was founded in 2005 by Michaël Azoulay, a Marseille native, inspired by his travels to the United States in the early 2000s. The brand blends typically American casual attitude with the traditional allure of French fashion, creating an edited wardrobe of elevated basics inflected with vintage references. Based in Signes, a small town near Marseille, the brand employs 850 people worldwide with an annual turnover of 140 million euros. American Vintage is well known for casual cuts and a nuanced color range, using natural materials and quality fabrics with vintage treatment. Their perennial pieces sit at the intersection of Californian cool and South of France flair. The production process emphasizes sustainability: 68 percent of clothes are made in Europe (mainly Portugal and Bulgaria), with 11 percent from factories implementing sustainable processes, and 28 percent using organically-grown cotton.
How ORBIS reads this city
Best for — Pigment-dyed soft-tee basics from Marseille
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Hand-curated for ORBIS · no paid placement