Why it belongs in ORBIS
British outerwear house founded 1851 by John Emary in London, credited with early rain-repellent wool and trench-coat development; held royal warrants from 1897 and reportedly dressed Winston Churchill and Margaret Thatcher.
Aquascutum was founded in London in 1851 by John Emary; the name combines the Latin aqua (water) and scutum (shield). The company is credited with early rain-repellent woollen cloth, the raglan sleeve, and development of the trench coat, which it supplied to British officers during both World Wars. It received royal warrants across several reigns, starting in 1897, and its coats are reported to have been worn by figures including Winston Churchill and Margaret Thatcher. The brand has since changed hands multiple times and now operates partly through licensing arrangements.