What Chloe is known for
Parisian luxury house founded by Gaby Aghion in 1952 — bohemian femininity, the Paddington bag, and Chemena Kamali's warmly received renewal since 2024. The original French-girl luxury brand.
Gaby Aghion, an Egyptian-born intellectual in postwar Paris, disliked couture's stiffness and in 1952 invented something the industry didn't have a name for yet: luxury prêt-à-porter. She coined the term, showed her first collection over morning coffee at the Café de Flore, and named the house after a friend — Chloé, softness itself as a brand strategy.
The label became the launchpad of fashion's great careers: Karl Lagerfeld made his name here across two long tenures, Stella McCartney and Phoebe Philo made it the epicenter of 2000s Parisian cool — the Paddington bag's padlock jingled on every arm that mattered — and Clare Waight Keller and Gabriela Hearst each added chapters, Hearst steering it toward serious sustainability credentials.
Chemena Kamali, who trained in the house under Philo and Waight Keller, returned as creative director in 2024, and her ruffled, sun-lit debut put Chloé back at the center of the conversation overnight. The maison remains what Aghion made it: the girl, not the grande dame — freedom cut in silk.
How ORBIS reads this city
Best for — Bohemian French femininity and the Paddington bag
Made in Italy / France
More in Paris
- Balenciaga — Paris
- Bourrienne Paris X — Paris
- Cartier — Paris
- Céline — Paris
- Chanel — Paris
- Charvet — Paris
- Creed — Paris
- Dior — Paris
Where next
- Germanier — Paris
- Ragbag — Delhi
- Isidora Malva — Bogotá
Hand-curated for ORBIS · no paid placement