Coffee Up Roastery

Coffee Up Roastery began in 2022, started by two brothers who came out of the healthcare industry as home coffee enthusiasts before turning the hobby into a business. The roastery runs two Southern California cafes, in Fullerton and in Chino on Philadelphia Street, both serving the same roasted output rather than operating as separate brands. What sets the roasting itself apart is the method: beans are sourced sustainably and organically, then roasted entirely on electric equipment rather than gas, a choice the company markets as zero-emission roasting. Alongside the coffee program, the shops have added Ippodo Tea matcha to the in-store lineup, extending the menu beyond espresso and drip into Japanese green tea for customers who want an alternative to coffee without leaving the specialty-beverage register. Both locations run online ordering through Clover for pickup, and the Chino cafe keeps longer weekday hours than its Fullerton counterpart, catering to an after-work crowd. It reads as a small operation that has kept its roasting process -- electric equipment, an emphasis on sourcing, two linked storefronts -- as tightly controlled as its menu is focused.