Daily Paper

Daily Paper is an Amsterdam-based fashion brand founded in 2012 by Hussein Suleiman, Jefferson Osei and Abderrahmane Trabsini. The brand combines urban streetwear aesthetics with pan-African cultural codes and heritage, creating distinctive graphic-heavy garments and accessories that blend street culture with ethnic artistic elements. Daily Paper opened its first flagship store in Amsterdam in 2016, designed as a minimalist community hub featuring clothing, footwear and an integrated barbershop. The store emphasizes community gathering and cultural exchange, describing itself as 'more than just amazing clothing, but also a hub for ingenious people from all walks of life to come together, hang out and share similar passion points.' The brand has collaborated with major partners including PUMA and The Van Gogh Museum in Amsterdam, reflecting its cultural integration within the city. Daily Paper positions itself at the intersection of streetwear and cultural representation.