Why it belongs in ORBIS
Paris fine-jewelry house founded in 1994 by Alexandre Corrot, built on pave diamond ear climbers, stacking rings, and rock-influenced designs using conflict-free stones; this boutique sits at 25 Rue du Faubourg Saint-Honore.
Djula was founded by jeweler Alexandre Corrot, who began the brand in the mid-1990s after developing a passion for vintage 1920s jewelry and watches. The label started with costume jewelry before shifting toward fine jewelry built on pure, graphic lines, aiming to make diamond pieces wearable at everyday prices. Corrot's first boutique opened on Rue des Saints-Peres in Saint-Germain-des-Pres; the brand has since expanded to roughly six Paris addresses, including this one on Rue du Faubourg Saint-Honore. Collections such as Gypsy, Endless, Fairytale, and Barbele mix pave-set diamonds with edgier silhouettes - ear climbers, chain-link cuffs, and stacking rings.