What Drôle de Monsieur is known for
Menswear label founded 2014 in Dijon, not Paris, by self-taught designers Dany Dos Santos and Maxime Schwab, mixing 1970s graphic sportswear with 1990s hip-hop under the slogan 'Not From Paris Madame.'
Drole de Monsieur was founded in 2014 not in Paris but in Dijon, by two self-taught designers, Dany Dos Santos and Maxime Schwab, who had no formal fashion training. That distance from the capital became the brand's identity: its tagline, 'Not From Paris Madame,' turns outsider status into a selling point. The label's clothing mixes the graphic patterns and palette of 1970s sportswear with the silhouette language of 1990s hip hop, applied to modern menswear staples - tracksuits, polos, striped knits and outerwear. Since founding, the brand has grown from a regional project into a recognized name in French streetwear, stocked by multi-brand retailers across Europe and beyond, and it now runs its own flagship store in Paris alongside its e-commerce site. Its two founders continue to run the label independently.
How ORBIS reads this city
Best for — The ironic "NOT FROM PARIS MADAME" slogan streetwear
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Where next
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