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Etude House Myeongdong

Myeongdong, Jung-gu, Seoul

Registry note

Korea's most playful makeup brand — princess-pink packaging, affordable prices, and trend-forward colors. The Myeongdong flagship is a pink palace of K-beauty. beauty beginners.

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Shopping in Seoul

Best for — Trend-led Korean makeup in a playful Myeongdong flagship

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