What Furla is known for

Bologna leather-goods house founded in 1927 by Aldo and Margherita Furlanetto. It pivoted from wholesale apparel to leather goods in 1955, opening its first store on Via Ugo Bassi; Aldo's children Paolo, Carlo and Giovanna later expanded the line into bags, footwear and accessories in the 1970s.

Furla was founded in Bologna in 1927 by Aldo and Margherita Furlanetto as a small wholesale distributor of apparel and accessories. Aldo redirected the business toward leather goods in 1955, closing the wholesale operation and opening the brand's first dedicated store on Via Ugo Bassi in Bologna. Aldo's children - Paolo, Carlo and Giovanna Furlanetto - took over the company and, through the 1970s, broadened its range beyond bags into footwear and small leather accessories. The house's handbags, marked by bold color combinations and stamped animal prints, became its best-known category, positioning Furla within Italy's 'accessible luxury' segment.