What Homecore is known for
Paris streetwear label founded in 1992 by Alexandre Guarneri, credited as France's first streetwear brand and rooted in the era's Parisian hip-hop and graffiti culture, marked by its flame-and-cross 'Dynamics' logo.
Homecore was founded in Paris in 1992 by Alexandre Guarneri, alongside Steph Cop, and is described in French fashion trade press as the country's first streetwear brand. Guarneri's design instincts grew directly out of the Parisian hip-hop scene of the early 1990s - he attended hip-hop parties built around respect and self-expression through dance, music and art, and took up graffiti, a discipline that shaped the brand's visual language. Homecore's identity has long centered on its 'Dynamics' logo - a flame and a cross - paired with the slogan 'Peace, Love, Unity & having fun!' The label has been retrospectively covered as spanning three decades of French streetwear evolution, moving from those hip-hop roots toward a more refined, Parisian-inflected menswear line while retaining its subculture origins. Homecore sells through its own site and a network of roughly 50-plus stockists in France.
How ORBIS reads this city
Best for — Streetwear, organic
France
More in Paris
- Balenciaga — Paris
- Bourrienne Paris X — Paris
- Cartier — Paris
- Céline — Paris
- Chanel — Paris
- Charvet — Paris
- Creed — Paris
- Dior — Paris
Where next
- Arte Antwerp — Paris
- Soulland — Copenhagen
- Monochrome — Moscow
Hand-curated for ORBIS · no paid placement