What Jacquemus is known for
Simon Porte Jacquemus — the Le Chiquito micro-bag, Provence-inspired runway shows, and the most followed French independent designer. Sun-drenched minimalism.
Simon Porte Jacquemus founded his label at 19, in 2009, naming it for his mother Valérie's maiden name after her death — and the house has run on that autobiography ever since: Provence, his grandmother's linens, tomatoes and sunlight and the Mediterranean as a design system. No fashion school, no backer at the start; Instagram fluency and an unerring eye did the work.
The objects made him a phenomenon: the Le Chiquito, a bag shrunk to absurdist doll scale that became the era's defining accessory joke-turned-bestseller, and its giant inverse; the La Bomba straw hat with a brim like a satellite dish. The shows made him a myth — a runway through lavender fields for the tenth anniversary, wheat fields, Versailles, salt flats, each staged for the phone and genuinely beautiful anyway.
Still independent, a rarity at his scale, Jacquemus has become French fashion's sunniest export: proof that minimalism can be warm, marketing can be sincere, and a boy from Salon-de-Provence can build a maison out of homesickness.
How ORBIS reads this city
Best for — The Le Chiquito and sun-drenched French minimalism.
France; Made in Italy and Portugal
More in Paris
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Where next
- Vessel Atelier — Mexico City
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- Atelier de L'Armée — Paris
Hand-curated for ORBIS · no paid placement