Why it belongs in ORBIS
Puro Tabaco S.A., exclusive Habanos S.A. distributor for Argentina since 1990, operates La Casa del Habano's Buenos Aires cigar boutiques, including a San Nicolás store on Reconquista and a Palermo location opened in December 2024. The shops carry the full range of Cuban Habanos brands.
La Casa del Habano is a global retail network of cigar boutiques operating under license from Habanos S.A., the Cuban state cigar company, with locations positioned as the authorized point of sale for Habanos-brand Cuban cigars in each market. In Argentina, the network is run by Puro Tabaco S.A., which has held the exclusive distribution rights for Habanos S.A.'s premium Cuban brands across Argentina, Chile, and Uruguay since 1990.
Official Habanos S.A. location data lists two current La Casa del Habano stores in Buenos Aires under Puro Tabaco's operation: one on Reconquista in the San Nicolás district, and a second in the Palermo neighborhood at Gorriti 4325, which opened on December 12, 2024. Buenos Aires also hosts separate Habanos-affiliated venues, including a Habanos Lounge on Avenida Alvear in Recoleta and a Vuelta Abajo Social Club location also in Recoleta — distinct establishments from La Casa del Habano itself.