What Lush is known for
Lush's stand-alone Perfume Library, opened November 2019 at 94 Via dei Calzaiuoli near Piazza della Signoria - the brand's first fragrance-only boutique, selling perfume and offering scent consultations and 'LushLabs' fragrance showers, with no bath bombs or soap on sale.
This location is not a typical Lush cosmetics shop but a distinct concept store: the Perfume Library, which opened in Florence in November 2019 as Lush's first-ever stand-alone, perfume-only boutique - a deliberate departure from the chain's usual bath bombs, soap slabs and bar shampoo. Company founder Mark Constantine spoke publicly at the opening about the choice of Florence as 'the birthplace of modern perfumery' for the format's global debut. The shop, at 94 Via dei Calzaiuoli, sells only Lush's fragrance line and offers in-store experiences including free personal scent consultations and 'LushLabs' showers where visitors can trial a fragrance as a scented steam.
How ORBIS reads this city
Best for — Fizzy bath gifts.
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Where next
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