What you’ll find
What March La.B is known for
French watch brand founded 2009 by Alain Marhic (ex-Quiksilver) with Jerome Mage and Joseph Chatel, based between Biarritz and Los Angeles; the AM89 is a 38mm round automatic with a 1970s-inspired case.
House palette · photo-free.
March La.B
Paris · France
Franco-American vintage-spirit watches — the AM89 automatic’s seventies square