Why it belongs in ORBIS
Spanish footwear brand founded in 1973 in Elche by the Martinez Ibanez family under the motto 'a reasonable luxury'; acquired by the Pikolinos Group in 2007, which now makes its shoes at a 5,000 sq m Elche factory.
Martinelli is a Spanish footwear brand founded in 1973 in Elche, one of Spain's principal shoemaking centers, by the Martinez Ibanez family, under the slogan 'un lujo razonable.' It built a following on the strength of value-priced quality dress shoes. In 2007 the company was acquired by the Pikolinos Group, which now manufactures Martinelli shoes at a roughly 5,000-square-metre factory in Elche with a stated annual capacity of about 400,000 pairs.