What Max&Co. is known for
Younger contemporary line of the Max Mara Fashion Group, launched in 1986 and based, like parent house Max Mara (founded 1951 by Achille Maramotti), in Reggio Emilia, Italy.
Max and Co. is a contemporary womenswear line launched in 1986 as a retail project of the Max Mara Fashion Group, aimed at a younger customer building a personal wardrobe from mixable, trend-aware pieces. The company is headquartered, like its parent group, in Reggio Emilia, Italy. Max Mara itself was founded there in 1951 by Achille Maramotti under the name Confezioni Maramotti, with an explicit goal of bringing American-style industrial ready-to-wear methods into Italian tailoring; the company took the Max Mara name after relocating to a new Reggio Emilia headquarters in 1957.
Best for — Young smart tailoring.
Where next
- Sartorio — Naples
- Muller of Yoshiokubo — Tokyo
- Eredi Chiarini — Florence
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