MORIHICO.

MORIHICO. started as a single Sapporo café — the original 森彦 shop — and has spent thirty years building outward from it rather than simply opening more branches of the same format. The company now runs MORIHICO. ROASTING&COFFEE for its bean and brewing side, MORIHICO. STAY&COFFEE, which pairs a café with overnight accommodation, a French restaurant called DAFNE, and an espresso-focused offshoot, JB ESPRESSO — four distinct formats under one roastery rather than one café concept repeated. In July 2026, the company opened its first overseas location, 森彦九九峰, in Taiwan's Nantou County, which it describes as its first store outside Japan after three decades operating only domestically. MORIHICO. frames its identity around what it calls a "culture of savoring time," and backs that with participation in 1% for the Planet, an environmental giving commitment rather than a marketing slogan alone. For a visitor to the original Sapporo shop, that means the coffee on the table traces back to a company that has diversified sideways — into lodging, into French cooking, into a second country — rather than scaling the same café format city by city. Thirty years in, the flagship is still the anchor, but it's now one storefront in a small, deliberately varied portfolio rather than the whole business.