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Natalys

Paris / Multiple

What Natalys is known for

Natalys is a French maternity and baby brand founded in Paris in 1953 by the Kelman family on rue Vignon; it designs its own childrenswear, nursery furniture and newborn gifts and sells through its own stores.

Natalys was founded in 1953 in Paris, opening its first shop on rue Vignon under the Kelman family, initially selling clothing for expectant mothers. The brand added its first dedicated babywear collection in 1972 and has since expanded into nursery furniture, decor and newborn gifts alongside maternity and childrenswear. A distinguishing point noted in French retail coverage is that Natalys both designs its own pieces and curates selected partner products, rather than operating purely as a reseller.

The brand today operates as a multi-location French retailer with stores across the country as well as an online shop, positioned toward the higher end of the maternity-and-baby segment.

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Best for — French baby clothes, nursery furniture and newborn gifts

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