Why it belongs in ORBIS
Multi-brand concept store opened August 2005 on Calle Mayor in San Sebastian's Parte Vieja, selling clothing, jewelry, art and beauty alongside an in-house hairdresser; a second space now operates on Calle Loiola.
Noventa Grados is a concept store in San Sebastian's old town, opened in August 2005 on Calle Mayor. Its founders modeled the format on international multi-brand concept stores such as 10 Corso Como in Milan and the former Colette in Paris - combining contemporary clothing, footwear, jewelry, fragrance, eyewear, art and design under one roof, alongside an in-house hairdressing salon. Two decades on, the business runs two adjoining spaces in the Parte Vieja district: the original at Calle Mayor 3 and a second location at Calle Loiola 3.