Only & Sons

Only & Sons is a menswear label owned by Bestseller A/S, the privately held, family-owned Danish fashion group founded in Brande, Denmark in 1975 by Troels Holch Povlsen. Bestseller built its business around a portfolio of in-house labels rather than a single flagship brand; alongside Only & Sons, the group owns Jack & Jones, Vero Moda, Only, JJXX and Mamalicious, among others, giving it a large footprint across European fast fashion. Only & Sons itself launched in the early 2010s as the menswear-focused counterpart to Bestseller's Only womenswear line, aimed at a younger, urban customer with a Scandinavian design sensibility. Its core categories are denim, blazers, T-shirts and everyday basics sold at accessible price points and high volume through both Bestseller-owned stores and wholesale accounts. Production, like most of Bestseller's output, is manufactured outside Denmark across supplier networks in Turkey and Asia rather than in-house. The brand functions as one label within a large multinational group rather than an independent design house, distinguishing it from many of the smaller heritage labels also catalogued alongside it.