What Pai is known for
British organic skincare brand founded 2007 by Sarah Brown, formulated and made at its West London lab for reactive and sensitive skin; certified by COSMOS, the Soil Association and Cruelty Free International.
Pai Skincare was founded in 2007 by Sarah Brown, who had previously worked in PR for E&J Gallo Wines, Nike and Barclaycard. Brown developed chronic urticaria, a severe skin condition, in her mid-twenties, and began mixing her own gentler formulations from a garage in West London as a personal remedy - the starting point for the brand. Pai's products are formulated and manufactured at the company's West London headquarters and are certified organic by COSMOS and the Soil Association, and certified by the Vegan Society and Cruelty Free International.
How ORBIS reads this city
Best for — London organic skincare for sensitive skin, led by its Rosehip Bioregenerate line
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Where next
- Pearls Before Swine — Montreal
- Absolution — Paris
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Hand-curated for ORBIS · no paid placement