What Paradigme is known for
Launched in 2020 by brothers Fabien and Vincent Huché-Deniset after sorting their own closets during lockdown, this Paris platform collects and resells secondhand pieces from roughly 200 partner brands and department stores, raising 1.2 million euros in April 2024.
Paradigme was founded in 2020 by brothers Fabien and Vincent Huché-Deniset, who wanted to build a project together and found their starting point while sorting through their own wardrobes during successive pandemic lockdowns. That process led them to identify the limits of existing resale platforms, and they subsequently consulted secondhand enthusiasts and worked with brands directly to design a different kind of secondhand model. Rather than functioning as a peer-to-peer consignment marketplace, Paradigme positions itself as the first secondhand fashion platform to partner directly with brands, department stores and e-commerce sites, collecting and reselling used items sourced from roughly 200 partner labels. The company completed its first funding round in April 2024, raising 1.2 million euros with backing from investors including Showroomprivé, Hartwood and Campus Fund, funding used to expand the team, develop the platform and add new brand partnerships. Paradigme's growth has drawn coverage in French business and fashion press, including a listing among Challenges magazine's roundup of the year's notable startups, as part of a wider push toward circular, brand-partnered resale in French fashion retail.
How ORBIS reads this city
Best for — A circular-fashion platform for pre-loved, responsible wardrobe refresh
More in Paris
- Balenciaga — Paris
- Bourrienne Paris X — Paris
- Cartier — Paris
- Céline — Paris
- Chanel — Paris
- Charvet — Paris
- Creed — Paris
- Dior — Paris
Where next
- Free’p’Star — Paris
- Gaâla — Paris
- Chine Machine — Paris
Hand-curated for ORBIS · no paid placement