What Picture Organic Clothing is known for
Outdoor and snow-sports clothing brand founded in Clermont-Ferrand in 2008 by childhood friends Julien Durant, Vincent Andre and Jeremy Rochette, former skateboarders and snowboarders who built the label around eco-designed materials and reduced environmental impact in ski and outdoor gear.
Picture Organic Clothing was founded in 2008 in Clermont-Ferrand, Auvergne, by three childhood friends who had grown up together skating and snowboarding. Before starting the company, Durant worked in Paris for clients including Coca-Cola, Rochette trained as an architect, and Andre worked in IT. The trio founded Picture to design outdoor and snow-sports clothing with an explicit orientation toward eco-design and reducing environmental footprint, including bio-sourced materials. The company has been profiled as a notable French success story in sustainable outdoor apparel.
Best for — Bio-sourced ski shells and eco-conscious ride wear from Clermont-Ferrand
Where next
- Roa — Paris
- Kleed — Paris
- Poupette St Barth — Global / Online
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