Pizza East

Pizza East began on Kentish Town Road in north London before the brand's flagship location shifted to Shoreditch, where it now occupies ground-floor space in the Tea Building at 56 Shoreditch High Street -- a former Shoreditch warehouse whose name gives the location its "converted tea warehouse" framing. The Shoreditch site runs under Soho House Group ownership, evidenced by the 30% Monday-to-Thursday discount extended to Soho House members on their bill before 7pm, a house perk the group applies across its restaurant portfolio. The menu is built around wood-fired pizza alongside other produce-led Italian comfort dishes such as lasagne, served through a la carte, lunch, dessert and kids' menus with both walk-in and online-reservation seating. A second current location operates in Stratford, east London, rounding out a small footprint rather than a wide chain. The Kentish Town Road address that gave the brand its start no longer appears among Pizza East's current locations, leaving Shoreditch's Tea Building as the address now most associated with the name -- the site where the wood-fired oven and the warehouse setting most visitors picture actually operates today.