What Reigning Champ is known for

Vancouver sportswear label since 2007—handmade-in-Canada midweight fleece hoodies with premium ribs and relief-sided construction.

Reigning Champ, founded in 2007 by Craig Atkinson, is a Vancouver-based label specializing in elevated sportswear and closet basics. The brand is known for clean, simple silhouettes brought forth in soft French terry with comfortable flatlock seams. All designs are handmade in Canada with 100% cotton construction, premium rib cuffs and hems, and relief ribbing on the sides for mobility and durability. Men's hoodies start at $130, with options in heavyweight fleece and merino wool. The brand operates physical stores in Vancouver including locations at 2119 West 4th Avenue and 1148 Robson Street.