Superga

Superga was established in 1911 when Walter Martiny began producing shoes with vulcanized rubber soles at the Superga factory in Turin, Italy. In 1925, Martiny created one of the world's first sports shoes with a vulcanized rubber sole to meet the needs of his tennis player wife. The 2750 Cotu Classic is a canvas sneaker with a vulcanised rubber sole that has since become a timeless staple of casual footwear. The shoe features an extra-strong, fully breathable, pure cotton canvas upper and is lightweight with a rubber sole for anti-skid capacity and stability. The 2750 became established as the people's shoe of Italy, serving generations of Italians for everyday wear and summer casual occasions. The shoe has been a familiar sight since its beginning and has inspired flat-form and mid-top variations, been transformed for all weather conditions, and has collaborated with designers to bring fresh interpretations. Over a century of continuous production demonstrates the enduring design and universal appeal of this Italian classic.