What Swildens is known for

Parisian womenswear label founded in 2006 by designer Juliette Swildens with a bohemian-chic, 70s-90s-inspired aesthetic; several Paris boutiques, including its rue de Turenne store, closed in 2024, though the label continues online.

Swildens is a Paris womenswear label created by designer Juliette Swildens in 2006, built around a bohemian, vintage-inflected take on Parisian style with references spanning the 1970s through 1990s and a recurring use of menswear-adjacent tailoring on feminine pieces such as jumpers and cardigans. The label operated a network of standalone boutiques in Paris, including a store on rue de Turenne, but announced the definitive closure of that Turenne location in September 2024, and other Paris addresses have also since been listed closed. The brand has continued to release seasonal collections sold online and through third-party stockists such as Smallable, suggesting a shift away from standalone retail toward wholesale and e-commerce distribution rather than a full shutdown of the label.