Why it belongs in ORBIS
Paris fashion label founded 2008 by brothers Alexander, Laurent and Raphael Elicha, sons of Comptoir des Cotonniers' founders; built its identity on rock-inspired tailoring and 'Together since...' ad campaigns.
The Kooples was founded in Paris in 2008 by three brothers, Alexander, Laurent and Raphael Elicha, whose parents had founded the womenswear label Comptoir des Cotonniers in 1995. The brand's name plays on the French pronunciation of 'couples,' reflecting an original idea of building a store real couples could shop together, and its advertising became known for pairing two stylish people in each campaign under captions like 'Together since...' Stylistically, the label draws on Parisian nightlife and London's underground music scene, mixing structured tailoring with leather, velvet and rock-inspired detailing. The brand expanded rapidly through the 2010s into a wide network of stores in France and internationally.