What you’ll find
What The New Playground is known for
The New Playground opened in March 2017 as a concept mall for Vietnamese local brands, gathering more than fifty labels under one roof. The original site occupies a basement on Ly Tu Trong Street in District 1, with vendor stalls divided by wire mesh and lit in neon. Stock leans to streetwear, with graphic shirts, hoodies, denim alongside hats, bags, jewellery. A second branch trades inside Vincom Center Dong Khoi.