The One

The One Total Home Experience was founded by Swedish entrepreneur Thomas Lundgren, who opened the first store in Abu Dhabi in 1996. Lundgren has described the store concept as 'theatres' - staging seasonal home-fashion shows within the stores rather than presenting furniture as static stock. The chain's furniture and accessories draw on Middle Eastern and Asian design influences, sold as heavier wood pieces and statement decor rather than flat-pack basics. In 2007, Arabian Business magazine named The One among the GCC's 50 Most Admired Companies. The company has continued to expand its store formats, including a newer concept location at Dubai Hills Mall (2024). The One now operates roughly 31 stores across the Middle East.